Within the past days, Samsung released Galaxy Wide, Pantech SKY IM-100 and LG. All these company offer retail approximately $170 and subsidies from phone providers make them even more affordable.
Phone manufacturer are struggle in the period between February when they present their newest handset at the annual MWC and September at IFA. During the summer, they have unveiled budget-friendly handsets. However, this year those cheap smartphones come with expected features from top quality models. Many consumers no longer feel the need to spend for premium models when less costly phones are good enough.
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According to research director at Gartner, Roberta Cozza, “Users are opting to replace within the basic smartphone category without necessarily moving to high-end smartphones,”. “Local and Chinese brands are delivering more capable basic smartphones with appealing features at a lower price. Instead, these more advanced and attractive basic smartphones fulfill user’s needs at a lower cost.”
After the successful lunched of Pantech SKY IM-100 via SK Telecom and KT last June, a total of 8,000 units were sold over the past weekend. Within the pre-order time before the release, Pantech acquire the third largest smartphone producer in Korea.
Pantech Company said it provided 20,000 units to SK Telecom and 10,000 to KT. Pantech spokesperson said, “Initial sales are quite upbeat, We expect to achieve the sales target for this year of 300,000 units.”
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